The Business Corner

Meet La-Croi

Los Angeles based Veles, Inc. introduces La Croi organics.

Business Rocket Client Profile – August 2019

The La Croi brand was launched in order to deliver a true gourmet experience to health
conscious, upscale consumers. The goal was to offer compelling new choices in the expanding
organic and specialty foods retail market with a focus on high-quality organic honey and coffee
products. Insisting on the highest standards from source to packaging, from roast to grind, and
from brew to pour, Veles, Inc. CEO, Anatoliy Chizmar wants La Croi to exceed customer
expectations. With well-established competitors already in the marketplace, La Croi would
need to stand out as unique. With so much at stake, the brand would also need to be

On the 4 th of April 2018, Anatoliy came to Business Rocket for a free consultation. It was clear
from the initial contact that Veles, Inc. and Business Rocket share the same commitment to
exceptional customer service and attention to detail. With a clear understanding of Veles, Inc.
objectives, Business Rocket provided guidance on several aspects of the new business
formation, including management structure, capital, and even license acquisition. After
registering the new business entity with the California Secretary of State and obtaining an EIN
(Tax ID), Business Rocket went to work registering La Croi with the U.S. Patent and Trademark
Office toward establishing the Trademark protection that the brand would need.
Today, La Croi is a registered Trademark recognized by customers at the busy Tarzana retail
location and the many businesses subscribing to the La Croi coffee monthly delivery service.
While the La Croi brand has been established and business is growing, Business Rocket has
continued to be a valued partner providing assistance with compliance requirements, such as
annual reports, and tax preparation services.

Stop by the La Croi Cafe located at 18663 Ventura Blvd #112, in Tarzana, California and enjoy a
truly gourmet experience.

For a free consultation with a Business Rocket advisor, call (888) 700-8213.

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